360 video is a powerful way to create immersive content for your community.
The beauty of 360 video is that it puts your viewers in control of the visual experience right from their mobile device. The viewer doesn’t need to use a special headset to get the benefits of watching 360 video.
That said, creating immersive 360 videos that will draw in your target audience requires a new type of storytelling that puts your viewer in control.
Here are seven ways brands are using 360 video to pull in viewers into their stories:
The adoption of virtual reality headsets is exploding thanks to the gaming community. It’s projected there will be nearly 171 million people using VR by 2018 and 500 million VR headsets sold by 2025.
And Goldman Sachs’ researchers predict that virtual reality and augmented reality will continue to expand beyond gaming and into healthcare, engineering, real estate, retail and live events.
Do ever wonder how you can keep viewer attention when live streaming?
Do you want to improve viewer involvement in your online videos?
As the host of a weekly video chat for nearly three years, I’m always striving to increase attention and audience engagement. Some video engagement factors I’ve noticed include: the topic of the chat, day/time of the chat, length of the chat, featured guests in the chat, and number of viewers interacting during the event (e.g. conversations in the Blab sidebar or Twitter conversation).
Right now, I’m digging into research into different types of video productions that are similar to live-streaming. Last week, we looked at factors that increased engagement during live webinars. This week, I’m examining ways professors can improve video engagement in their online courses — and how many of these factors apply to live streamers.
Researchers analyzed a data set of 6.9 million video watching sessions of online courses to find out what factors led to more engagement in online lectures. The video lectures were given by professors at MIT, Harvard, and Berkeley.
Engagement on video content was based on time spent watching the video — and sometimes a video was followed-up by a multiple-choice question designed to check a student’s understanding of the video content.
Here is what the research revealed:
Live streaming video content lives on — so make sure it’s valuable enough to re-share and re-package.
This means, you need to be selective about what you decide to stream. And you need to be thinking about how the video can provide value for those who didn’t view it live.
It’s not just about getting more replays, it’s about re-packaging the live stream to serve those who missed it. And you should always think about ways to upcycle that live stream video into channels and mediums that new audiences will find useful.
Here are five simple ways you can upcycle your high-value live streaming content:
A Google+ Hangout on air is simply a video chat that is streaming live on YouTube and Google+. It’s sort of like broadcasting your own live television show.
The benefit of a hangout on air is that you can interact with viewers (either through social channels or with the hangout Q&A chat widget). Another benefit is that the video is automatically recorded and added to the host’s YouTube channel so that it can be viewed later.
I’ve been hosting Google+ hangouts on air almost every two-weeks for the last year – and really enjoyed seeing this platform evolve. I made a video tutorial on how to join hangouts last year to help my guests, but needed to make the new video above because of all the recent changes.
If you don’t have time to watch the video, here are the steps that I cover: