Author: Mike Delgado
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7 Keys to Creating Compelling 360 Videos for Your Community
360 video is a powerful way to create immersive content for your community. The beauty of 360 video is that it puts your viewers in control of the visual experience right from their mobile device. The viewer doesn’t need to use a special headset to get the benefits of watching 360 video. That said, creating…
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Brands, it’s time to embrace 360 video to help you create immersive content for your community
The adoption of virtual reality headsets is exploding thanks to the gaming community. It’s projected there will be nearly 171 million people using VR by 2018 and 500 million VR headsets sold by 2025. And Goldman Sachs’ researchers predict that virtual reality and augmented reality will continue to expand beyond gaming and into healthcare, engineering, real estate,…
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Snapchat for Brands: Strategic Guide for Measuring Success on Snap Stories
How do you define success on your social channels? In the past, brands would focus on follower count. After all, a big following meant more reach (and provided the appearance that you had a huge fan base). It was an easy number to focus on — and a number that could be easily increased simply by…
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Snapchat for Brands: Strategies for Using Snapchat Memories to Build Community, Scale Snap Activity & Improve Branding
The announcement that anyone can now upload photos and videos from your phone’s camera roll might annoy some (who prefer the organic feel of Snapchat) — but could be a huge benefit for brands who have strict rules around content and needing various types of approvals before posting. Personally, I like the organic nature of Snapchat…
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Snapchat for Brands: Focus on Building Relationships Through Private Snaps
Does your brand want to improve view counts and engagement on Snapchat? The first step to building a thriving fan base on Snapchat is to focus on engaging with others. This means watching other people’s snaps — and snapping back with relevant comments, emojis and/or questions. Brands need to be intentional about starting a conversation…
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Snapchat for Brands: Steps to Creating Storyboards to Improve Your Snap Stories
One of the best ways for brands to tell better stories on Snapchat is to plan ahead with a storyboard. Some benefits of storyboarding your snaps: Storyboarding helps you prepare everything you’ll need in advance (e.g. batteries, tripods, lenses, stylus, props, external microphones, music) Storyboarding is helpful for brands in highly-regulated industries because story and text…
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Snapchat for Brands: How to Increase Snapbacks, Screenshots & Story Completion Rates
Many brands are struggling to figure out how to use Snapchat (and how to determine success). Unlike other social channels, you don’t get “likes” or “shares” — so the only measure of engagement success is snapbacks (replies), screenshot rates (likes), views, story completion rates, and follower growth. Here are 10 ways to drive more engagement on…
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Snapchat for Brands: Strategic Ways to Grow Your Snapchat Following
Growing a relevant following on Snapchat is difficult. It’s not as easy as getting a “like” on Facebook or a “follow” on Twitter or Instagram. This is because it requires your fans to know your username (or have seen your snapcode) and — more importantly — have an incentive to follow you. Here are seven strategies brands…
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Snapchat for Brands: Steps to Increase Snap Views & Story Completion Rates
According to Snapalytics research, the recent autoplay update in Snapchat has increased visibility of more snap stories, but (as expected) also led to fewer people watching complete stories. There are many theories on why viewership of complete stories declined. One simple reason is that users didn’t intentionally choose to watch that persons’ snaps; the story…
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Snapchat Stories: How Financial Companies Are Building Their Brands with Snaps
Snapchat is a killer channel for engagement and storytelling — and a great platform for businesses to build their brand, increase their reach, and build relationships. Here are some financial brands doing creative work on Snapchat: