Category: Social Media

Social media monitoring is vital for understanding our target audiences and knowing what sort of content we need to create to be helpful. Monitoring conversations also helps us avoid being tone deaf when sharing out social media posts. It’s important to be sensitive to the issues happening around us, which gets more complicated for global…

The November 2020 “Best Practices Guide for Inclusive Marketing” from eMarketer is brilliant. It provides key insights into how U.S. consumers think about D&I in digital comms efforts from brands — and how different communities feel about their representation and portrayal. The report addresses two separate categories that we need to think about as digital comms professionals:…

Defining an impression is tricky — and often confused with social media reach. The way we define an impression can vary by social platform, type of content, how much of your content is visible on screen, and sometimes by how long the content is visible to someone. Yeah, it’s sort of complicated. There are impressions…

When I first started managing social media profiles for brands 15 years ago, we spent a lot of time working to increase our follower/fan counts. It’s what we reported on monthly and what we told leadership was important. After all, fan count was a measurement of potential reach initially — and brands spent a lot of…

We spend most of our time holding our phones vertically. After all, most of our apps are designed for vertical usage. We can read faster and thumb through content easier when holding our phones vertically and texting is much easier with the smaller keyboard. [UXmatters Research].

360 video is a powerful way to create immersive content for your community. The beauty of 360 video is that it puts your viewers in control of the visual experience right from their mobile device. The viewer doesn’t need to use a special headset to get the benefits of watching 360 video. That said, creating…

The adoption of virtual reality headsets is exploding thanks to the gaming community. It’s projected there will be nearly 171 million people using VR by 2018 and 500 million VR headsets sold by 2025. And Goldman Sachs’ researchers predict that virtual reality and augmented reality will continue to expand beyond gaming and into healthcare, engineering, real estate,…

How do you define success on your social channels? In the past, brands would focus on follower count. After all, a big following meant more reach (and provided the appearance that you had a huge fan base). It was an easy number to focus on — and a number that could be easily increased simply by…