Category: Social Media

I know your business might be tempted to use Anchor like a broadcasting tool. However, that would be missing the whole point of Anchor. Anchor is your telephone, not a megaphone. The Anchor community prefers personal and authentic conversation, not polished lectures. Before diving in, you need to consider the business challenges: Your target audience might not be on…

In the latest update to Anchor, members can now add voice commentaries to any content on the web. The process is pretty simple when using any mobile browser: First, click on the share button on your mobile browser. Scroll through your list of share options and select “More” if you don’t see Anchor listed.  Once you select…

There will be some brands who join Anchor to simply use the platform as a broadcasting platform. However, that would be missing the whole point of Anchor. Anchor is not your megaphone, it’s your telephone. It’s a beautiful platform to build conversations with your community. It’s about dialogue – not dictation. Here are ways to initiate Anchor…

Do you want to see more engagement on Anchor? Are you trying to build a business case for spending time on this emerging platform? One of the benefits of creating content in Anchor is that the content doesn’t expire like on Periscope and Snapchat. The content lives on and becomes part of larger conversations (especially…

Brands, please use Anchor like a telephone –  not a megaphone. This means listening and adding value to Anchor conversations — not using waves as your audio ad channel. If you’re thinking about using Anchor for business, here are some suggestions before diving in: 1. Spend most of your time listening – not talking. Don’t…

Do you want to help your waves get seen by the right community on Anchor? Do you want to increase the plays, likes, and replies on specific waves? First, we need to all work on creating helpful and engaging audio content that will resonate with our community. That will always be something we need to focus on. This doesn’t…

Social media monitoring is one of the most important jobs for those of us working in social media management. It’s how we uncover important conversations that matter to the businesses we support. It’s also a time-consuming aspect of our jobs – and reason why we set-up streams and dashboards to help us focus on the…

Live streaming video content lives on — so make sure it’s valuable enough to re-share and re-package. This means, you need to be selective about what you decide to stream. And you need to be thinking about how the video can provide value for those who didn’t view it live. It’s not just about getting…

Social media monitoring can be expensive (and time-consuming) so it’s important to be strategic with what keywords you choose to listen to. Here are some various ways to approach keyword monitoring for your business: Monitor your brand names (typos, misspellings, hashtags) If you’re a well-known company (and mentioned often online), you should track the common…

There is nothing wrong with using social channels to sell. In fact, there are many companies that do a great job of selling on social (e.g. Moz, Hubspot, Social Media Examiner). The difference between companies that sell well on social — and those that don’t — is based on the community they formed online. Brands…