Category: Social Media

The announcement that anyone can now upload photos and videos from your phone’s camera roll might annoy some (who prefer the organic feel of Snapchat) — but could be a huge benefit for brands who have strict rules around content and needing various types of approvals before posting. Personally, I like the organic nature of Snapchat…

Does your brand want to improve view counts and engagement on Snapchat? The first step to building a thriving fan base on Snapchat is to focus on engaging with others. This means watching other people’s snaps — and snapping back with relevant comments, emojis and/or questions. Brands need to be intentional about starting a conversation…

One of the best ways for brands to tell better stories on Snapchat is to plan ahead with a storyboard. Some benefits of storyboarding your snaps: Storyboarding helps you prepare everything you’ll need in advance (e.g. batteries, tripods, lenses, stylus, props, external microphones, music) Storyboarding is helpful for brands in highly-regulated industries because story and text…

Many brands are struggling to figure out how to use Snapchat (and how to determine success). Unlike other social channels, you don’t get “likes” or “shares” — so the only measure of engagement success is snapbacks (replies), screenshot rates (likes), views, story completion rates, and follower growth. Here are 10 ways to drive more engagement on…

Snapchat is a killer channel for engagement and storytelling — and a great platform for businesses to build their brand, increase their reach, and build relationships. Here are some financial brands doing creative work on Snapchat:

Do ever wonder how you can keep viewer attention when live streaming? Do you want to improve viewer involvement in your online videos? As the host of a weekly video chat for nearly three years, I’m always striving to increase attention and audience engagement. Some video engagement factors I’ve noticed include: the topic of the chat, day/time of…

How do you develop live streaming content that will capture your audience’s attention? How do you keep viewers engaged and/or entertained so they want to spend time with you? After all, distractions abound. Technology is a siren that constantly pulls our attention away. How many apps provide you notifications? How many emails do you need to read? Do you…

As a social media community builder, listening is a key aspect to my work. Listening helps me find my target audience online Listening helps me understand the topics and trends that matter Listening helps me find out the pain points of my community Listening helps me discover what channels drive traffic & revenue Listening helps me develop better content…