Author: Mike Delgado

Do ever wonder how you can keep viewer attention when live streaming? Do you want to improve viewer involvement in your online videos? As the host of a weekly video chat for nearly three years, I’m always striving to increase attention and audience engagement. Some video engagement factors I’ve noticed include: the topic of the chat, day/time of…

How do you develop live streaming content that will capture your audience’s attention? How do you keep viewers engaged and/or entertained so they want to spend time with you? After all, distractions abound. Technology is a siren that constantly pulls our attention away. How many apps provide you notifications? How many emails do you need to read? Do you…

As a social media community builder, listening is a key aspect to my work. Listening helps me find my target audience online Listening helps me understand the topics and trends that matter Listening helps me find out the pain points of my community Listening helps me discover what channels drive traffic & revenue Listening helps me develop better content…

I know your business might be tempted to use Anchor like a broadcasting tool. However, that would be missing the whole point of Anchor. Anchor is your telephone, not a megaphone. The Anchor community prefers personal and authentic conversation, not polished lectures. Before diving in, you need to consider the business challenges: Your target audience might not be on…

In the latest update to Anchor, members can now add voice commentaries to any content on the web. The process is pretty simple when using any mobile browser: First, click on the share button on your mobile browser. Scroll through your list of share options and select “More” if you don’t see Anchor listed.  Once you select…

There will be some brands who join Anchor to simply use the platform as a broadcasting platform. However, that would be missing the whole point of Anchor. Anchor is not your megaphone, it’s your telephone. It’s a beautiful platform to build conversations with your community. It’s about dialogue – not dictation. Here are ways to initiate Anchor…

Do you want to see more engagement on Anchor? Are you trying to build a business case for spending time on this emerging platform? One of the benefits of creating content in Anchor is that the content doesn’t expire like on Periscope and Snapchat. The content lives on and becomes part of larger conversations (especially…

Brands, please use Anchor like a telephone –  not a megaphone. This means listening and adding value to Anchor conversations — not using waves as your audio ad channel. If you’re thinking about using Anchor for business, here are some suggestions before diving in: 1. Spend most of your time listening – not talking. Don’t…

Do you want to help your waves get seen by the right community on Anchor? Do you want to increase the plays, likes, and replies on specific waves? First, we need to all work on creating helpful and engaging audio content that will resonate with our community. That will always be something we need to focus on. This doesn’t…

Social media monitoring is one of the most important jobs for those of us working in social media management. It’s how we uncover important conversations that matter to the businesses we support. It’s also a time-consuming aspect of our jobs – and reason why we set-up streams and dashboards to help us focus on the…