Author: Mike Delgado

Live streaming video content lives on — so make sure it’s valuable enough to re-share and re-package. This means, you need to be selective about what you decide to stream. And you need to be thinking about how the video can provide value for those who didn’t view it live. It’s not just about getting…

Social media monitoring can be expensive (and time-consuming) so it’s important to be strategic with what keywords you choose to listen to. Here are some various ways to approach keyword monitoring for your business: Monitor your brand names (typos, misspellings, hashtags) If you’re a well-known company (and mentioned often online), you should track the common…

There is nothing wrong with using social channels to sell. In fact, there are many companies that do a great job of selling on social (e.g. Moz, Hubspot, Social Media Examiner). The difference between companies that sell well on social — and those that don’t — is based on the community they formed online. Brands…

You can’t lead an online community without listening to them. The trouble is that we struggle to make time to listen – and don’t always have the best tools to help us listen smarter. Besides, we have content to produce, social posts to schedule, blogs to write, meetings to attend, campaigns to work on, and…

My favorite part of the week is when I get a chance to host and join our weekly tweetchats. Tweetchats are great because it allows you the opportunity to meet and engage with dozens and dozens of people in real-time. I’m always learning something new and meeting amazing people in these chats. In the last…

As a community manager, I’m always studying my company’s tweets to see what content drives more engagement than others.  And this can help me decide on what type of content we need to be developing more of. Researchers at the Palo Alto Research Center studied 74 million tweets through the Twitter API to discover common…

A big part of my job as a community builder is to encourage community members to engage with each other and the brands I work with. One way that I’ve been building engagement with my communities is through live events (e.g. chats on Facebook, Twitter, and Google+). There’s nothing like live online events to build…

Do you want to increase your company’s visibility on LinkedIn? Over the last year, I’ve been spending a lot of time on LinkedIn trying to figure out ways to grow my company’s reach, engagement and followers. I can’t share our stats or dashboards from our LinkedIn analytics – but I can share ways that I’ve…